We attended the session “How to manage the arrival of AI in the company”, organised by GironaHub and delivered by Genís Roca, a specialist in digital transformation and technology culture.

The session offered a clear and realistic view of the impact artificial intelligence is having on companies and how organisations can approach this process of adaptation strategically.

The talk addressed topics such as integrating AI into business processes, the need to support cultural change within organisations, and the importance of defining clear criteria to apply these technologies in a practical and sustainable way.

It also highlighted the role of people in this new context and the need for companies and teams to evolve together with the new digital tools.